With a successful career as a hairstylist in Los Angeles, Fiona was a first-time mom who was unable to find bold, fashion-forward designs that didn’t compromise quality. The available options seemed redundant, boring, and all too pre-defined market-wide. But after working in the beauty industry for many years, Fiona developed skill sets that shaped her vision as an entrepreneur and gave her the wherewithal to simply create what she knew was lacking.